当前位置:首页 > health > 正文内容

Why this Tampax tampon ad was banned in Ireland

admin5天前health247

A tampon ad in Ireland has been banned, after causing "widespread offence" for it's "sexual innuendos" and "excessive detail".

The "Tampons and Tea" ad was taken off air by the Advertising Standards Authority of Ireland (ASAI) after they reviewed 84 complaints, mainly from women.

Read More

  • Petition to remove GST from pads and tampons started as school project, now has 20k signatures - NZ Herald
  • Northland teen who suffered toxic shock syndrome from tampon urging others to know the signs - NZ Herald
  • 'World first': Countdown moves to call pads, tampons, and menstrual cups what they are - NZ Herald
  • Shoppers urged to donate pads, tampons for needy - NZ Herald

In the ad, an actor posing as a TV presenter on a chat show asked the audience: "Tell me, how many of you ever feel your tampon?" Then an audience member raises her hand and says: "You shouldn't. It might mean your tampon isn't in far enough. You've gotta get 'em up there, girls."

Hands then demonstrated how to use the tampon and applicator with the tagline: "Not just the tip, up to the grip", before the presenter said: "So get 'em up there girls, with Tampax."

Advertisement Advertise with NZME.

Proctor & Gamble, which owns Tampax, said the ad was educational and meant to be "lighthearted" and speaking on a "very common usage question".

There were 84 complaints made over the Tampax ad. Photo / Tampax There were 84 complaints made over the Tampax ad. Photo / Tampax

Some of the complaints suggested the ad was demeaning to women because it suggested that women didn't know how to read instructions or use the product.

Several complaints also suggested the tagline "get 'em up there, girls" had sexual connotations and that the Tampax ad was sexualising the wearing of tampons.

The ASAI did not uphold complaints that the ad demeaned women, contained sexual innuendo or was unsuitable for children. But the complaints of general offence were upheld.

ASAI said in its decision: "The Committee noted the Code required that advertising should not cause grave or widespread offence."

"They did not consider that the advertisement had caused grave offence. They noted, however, the level of complaint that had been received and the concerns expressed by complainants about the advertising and considered that it had caused widespread offence. In the circumstances, they considered that the advertisement had breached Section 3.16 of the Code."

A statement on Tampax's official Twitter read: "We believe in normalising the conversation around periods through awareness, information and education. This advert was designed to address a very common usage question and to educate how to use our product correctly in a straight-talking way."

版权声明:本文由天辰注册发布,如需转载请注明出处。
分享给朋友:

相关文章

 Covid 19 coronavirus: Lilian Su'a, last person to leave hospital, tells of virus ordeal

Covid 19 coronavirus: Lilian Su'a, last person to leave hospital, tells of virus ordeal

By Indira Stewart of RNZ When New Zealand's last hospitalised Covid-19 patient was sedated in ICU...

Tandem skydiving shoulder injuries up, total accidents down

By Tracy Neal for RNZ The number of tandem skydivers dislocating their shoulders is on the rise, a...

Comment: 'Please don't touch my dog!' Why pets aren't public property

We all think our animals and children are attractive; fact. But my dog, a 5-year-old rhodesian ridg...

Jenny Ruth: Closed borders no barrier to AFT success

AFT Pharmaceuticals founder Hartley Atkinson might claim his company isn't a Covid stock but it's d...

Endometriosis pain: Shannon Vanstone is on the road from hell and needs $25,000 to get off

For 29 years, Shannon Vanstone has been travelling on the road from hell. Like any road, it's had...

Lee Suckling: It's time to reclaim the word 'woke'

COMMENT: You'll remember the term "snowflake", which reared its head during the early Trump era as...

发表评论

访客

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。